customer engagement

Articles

Healthcare communications: putting the case for pharma

HCA chief Anneliese Cameron says healthcare communications agencies are ideally placed to dispel some of the myths attached to the pharmaceutical industry and articulate its value to payers and

Articles

10 steps to an effective multichannel strategy

Everyone is consuming information through a variety of channels.

Articles

Use data science to anticipate customer requirements

Pharma is using cloud-based customer relationship management systems to gather vast amounts of data from diverse sources.

Views & Analysis

10 steps to a successful patient support programme

Anita Osborn outlines the best ways to start and maintain a patient support initiative in an increasingly complex health environment.

Healthcare communications: putting the case for pharma

10 steps to an effective multichannel strategy

Use data science to anticipate customer requirements

10 steps to a successful patient support programme

CDMOs: Their crucial role and how to select one, with Sigma ...

How to meet your physicians where they are online

customer engagement

Editor's Picks