R&D Connected customer data: a golden opportunity for pharma mar... Data is transforming life sciences, but many organisations are not using its full potential.
White Papers Sponsored Pharma digital transformation: customer data expected to pla... A new survey highlights the importance of customer reference data to digital transformation and analyses ways pharma companies can improve the quality of their datasets.
Views & Analysis Pharma’s digital transformation journey and the role of cust... Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver.
News Most pharmas not ready for AI in customer engagement Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.
Market Access The value of a partner, globally and locally A new podcast looks at recent trends related to drug approvals, as well as challenges and opportunities both small and large pharma companies face
