creative marketing

Sales & Marketing

Big Pharma borrows a page from pro athletes' marketing playb...

Explore how athletes leverage data and DTC marketing, and learn how Big Pharma is borrowing from their successful playbook.

Sales & Marketing

Cannes Lions flags image for a creative review of the event

Creative review: The Cannes Lions trends that pharma needs t...

Pharma creative needs to stand up and be counted.

Digital

FH25: Jessica DaMassa on hosting, hype, and health innovatio...

In a new episode of our limited Frontiers Health series of the pharmaphorum podcast, we speak with WTF Health founder and event emcee, Jessica DaMassa

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Digital

Tracking studies get smarter: AI meets human intelligence

Having a continuous pulse on brand health is essential for pharmaceutical companies to inform strategic decisions and establish Key Performance Indicators (KPIs) in an ever-changing market

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