creative

Sales & Marketing

Televisual glitch over a female green eye

When advertising educates: How interactive creative empowers...

Interactive CTV and cross-screen creative formats make it possible to embed educational elements directly into the advertising experience.

Views & Analysis

Anthill Andre Hansen, Lions Health 2018 jury member

Was pharma bold enough at Lions Health 2018?

The Lions Health 2018 jury brought 10 senior communications executives together in Cannes, with representatives from China, Australia, UK, US, Brazil, Dubai, Ireland and Denmark.

Oncology

Interview with Vicky Brown at Pharma USA 2026

Hernexeos and what’s next, with Vicky Brown

At Reuters Pharma USA this week, Boehringer Ingelheim's Vicky Brown spoke with us about the company's recent approval for Hernexeos in NSCLC.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

Editor's Picks