creative

Sales & Marketing

Televisual glitch over a female green eye

When advertising educates: How interactive creative empowers...

Interactive CTV and cross-screen creative formats make it possible to embed educational elements directly into the advertising experience.

Views & Analysis

Anthill Andre Hansen, Lions Health 2018 jury member

Was pharma bold enough at Lions Health 2018?

The Lions Health 2018 jury brought 10 senior communications executives together in Cannes, with representatives from China, Australia, UK, US, Brazil, Dubai, Ireland and Denmark.

News

Senju launches first-in-class dry eye disease drug in Japan

Senju has launched a new drug for dry eye disease (DED) in Japan, Avarept, the first drug in the TRPV1 antagonist class to reach the market.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

Editor's Picks