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Sales & Marketing

Ensuring product authenticity in the pharmaceutical industry...

This year has seen a rapid rise in the demand for Ozempic due to it being popularised by celebrity endorsements online, leading to a shortage of product.

Market Access

Advancing medicine requires more secure supply chains

We stand at the threshold of a new era for pharmaceutical supply chains, driven by breakthroughs in personalised medicine, the rising prevalence of biologics, and the integration of digital

Digital

Avoiding the data swamp: The transformative power of AI

It goes without saying that artificial intelligence (AI), machine learning (ML), generative AI (GenAI), and large language models (LLMs) are already transforming industry, refining and acce

Digital

Opening the digital front door to advanced healthcare

In a new episode of the pharmaphorum podcast, host Nicole Raleigh speaks with Dr Brigham Hyde, co-founder and CEO of Atropos Health, and Ardy Arianpour, co-founder and CEO of SEQSTER, about

Sales & Marketing