brand management

Views & Analysis

Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.

Views & Analysis

What pharma brand management must entail to ensure pharma retains its position and maintains sales.

News

Eli Lilly's imlunestrant (Inluriyo) for breast cancer has received a new FDA approval, in combination with CDK4/6 inhibitor abemaciclib (Verzenio).

Digital

A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.