brand communication

Views & Analysis

Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.

News

The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.

Digital

A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.