Sales & Marketing Unlocking impact and growth at times of demerger Pharma and medtech companies have undergone unprecedented growth through aggressive M&A over the
Sales & Marketing Sponsored How technology enables more dynamic brand planning How new technologies can bring brand planning and strategy development into the digital age.
News Pfizer drops the blue pill, kicks off 2021 with new DNA logo Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix
Partner Content Partner Content Three strategies for managing loss of exclusivity successful... Effectively planning your LOE strategy
R&D Modelling biologics: Challenges and opportunities, with Dr D... From AAPS 2025, an interview with Dr Dhaval Shah, professor of pharmaceutical sciences at the University of Buffalo and former Pfizer researcher.
Market Access Sponsored Bridging research and clinical guidelines – interactive stra... Medical affairs is evolving. Understanding how to harness real-world data and digital insights is essential.
