Sales & Marketing Unlocking impact and growth at times of demerger Pharma and medtech companies have undergone unprecedented growth through aggressive M&A over the
Sales & Marketing Sponsored How technology enables more dynamic brand planning How new technologies can bring brand planning and strategy development into the digital age.
News Pfizer drops the blue pill, kicks off 2021 with new DNA logo Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix
Partner Content Partner Content Three strategies for managing loss of exclusivity successful... Effectively planning your LOE strategy
Market Access The value of a partner, globally and locally A new podcast looks at recent trends related to drug approvals, as well as challenges and opportunities both small and large pharma companies face
