Sales & Marketing The hidden benefits of Chat LLMs on publisher sites As AI chat interfaces become the first point of interaction for HCP queries, a new kind of inventory is emerging.
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Digital Why pharma’s digital health tools miss the mark Explore the cultural, operational, and value-definition shifts required for digital health to deliver durable impact.
Sales & Marketing Pharma’s search loophole is a preview of what comes next PPC ads often contain so little text that they avoid direct claims. Many consist only of a brand name, a link, and limited copy.
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News TransThera's resistant biliary cancer drug cleared in China TransThera's Yochanra has been cleared in China as the world's first drug that can overcome resistance to FGFR inhibitors in cholangiocarcinoma.
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