Digital Why pharma’s digital health tools miss the mark Explore the cultural, operational, and value-definition shifts required for digital health to deliver durable impact.
Sales & Marketing Pharma’s search loophole is a preview of what comes next PPC ads often contain so little text that they avoid direct claims. Many consist only of a brand name, a link, and limited copy.
Digital Monzo-meets-medicine? A prescription for just-in-time health... Challenger brand thinking has transformed industries all around us. What if we applied the same to healthcare?
Sales & Marketing Unlocking impact and growth at times of demerger Pharma and medtech companies have undergone unprecedented growth through aggressive M&A over the
Sales & Marketing Sponsored How technology enables more dynamic brand planning How new technologies can bring brand planning and strategy development into the digital age.
News Pfizer drops the blue pill, kicks off 2021 with new DNA logo Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix
News 23andMe study explains variable results with obesity drugs Gene variants could explain why some people lose more weight than others with GLP-1 drugs, and why some are more prone to side effects.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
