Atul Gawande

Articles

People who shaped healthcare in 2014 (Part 3)

In the third part of our review of 2014, Andrew McConaghie looks at five more individuals who played a prominent role in shaping healthcare this year.

News

JPM: AbbVie pays $650m upfront for RemeGen cancer drug

AbbVie joins the ranks of companies developing cancer drugs that target both PD-1 and VEGF, via a $5.6bn licensing deal with China's RemeGen.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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