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Views & Analysis

Chicago, IL - 2016 ASCO Annual Meeting - Roomsets, signage and Generalviews during Thursday's set-up at the American Society of Clinical Oncology (ASCO) Annual Meeting here today, Thursday June 2, 2016. Over 30,000 physicians, researchers and healthcare professionals from over 100 countries are attending the 52nd Annual Meeting which is being held at the McCormick Place convention center. The Annual Meeting highlights the latest findings in all major areas of oncology from basic through clinical and epidemiological studies. Photo by © ASCO/Todd Buchanan 2016 Technical Questions: todd@medmeetingimages.com; ASCO Contact: photos@asco.org

ASCO 2017: Breast cancer next target for Keytruda

Immunotherapy combinations will be the focus - but attention is shifting towards these agents proving their overall survival benefits.

Editor's Picks

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Agreement reached on EU's new pharma legislation

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Patients

pharmaphorum podcast Episode 234, Amy Bucher, Lirio

Delivering the right behavioural ingredients for the moment,...

Lirio's Dr Amy Bucher discusses the risks of the declining trust in healthcare institutions from a behavioural science perspective.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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