Views & Analysis Digital healthcare round-up: ASCO apps, public health, weara... A round-up of this week's top digital healthcare news. Marco Ricci reports.
Articles Mobile shift in pharma communications Balance engagement and compliance with a non-promotional, patient-centric approach and ongoing development for app success.
Articles Oncology apps and opportunities for pharma Kevin Bambury examines what apps are being developed, their usefulness, and where there are gaps to fill.
Articles The ‘Wild West’ of health apps Health apps could eventually play a major role in managing health – but more evidence is needed to back up claims and dispel hype, says Richard Meyer.
Oncology LSX2026: Addressing adult eye cancer, with Roi Raz Roi Raz, CEO of ReBio Pharma, discusses injectable, bioresorbable sustained release delivery for ophthalmic therapeutics at LSX 2026.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
