Articles Mobile shift in pharma communications Balance engagement and compliance with a non-promotional, patient-centric approach and ongoing development for app success.
Articles Oncology apps and opportunities for pharma Kevin Bambury examines what apps are being developed, their usefulness, and where there are gaps to fill.
Articles The ‘Wild West’ of health apps Health apps could eventually play a major role in managing health – but more evidence is needed to back up claims and dispel hype, says Richard Meyer.
News NHS use of digital cardiac rehab tools endorsed Seven digital health technologies used to support people recovering from cardiovascular diseases have been recommended for use by the NHS.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
