Adrian Duncan

Views & Analysis

COVID-19 – Delivering a pandemic of change to digital medica...

As the world of medicine continues to deal with the impact of the COVID-19 pandemic, clinicians are moving to digital solutions.

News

J&J jumps on the MFN pricing train

Johnson & Johnson is the latest pharma group to agree a Most-Favoured Nation (MFN) drug pricing deal with the Trump administration to avert tariffs.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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