News Bayer-led project on AI in trials eyes 'virtual' placebo gro... Last year, Bayer launched a project to explore the use of artificial intelligence in clinical trials, working with Finlan
News J&J jumps on the MFN pricing train Johnson & Johnson is the latest pharma group to agree a Most-Favoured Nation (MFN) drug pricing deal with the Trump administration to avert tariffs.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.