News Bayer-led project on AI in trials eyes 'virtual' placebo gro... Last year, Bayer launched a project to explore the use of artificial intelligence in clinical trials, working with Finlan
Patients Delivering the right behavioural ingredients for the moment,... Lirio's Dr Amy Bucher discusses the risks of the declining trust in healthcare institutions from a behavioural science perspective.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.