Views & Analysis

Views & Analysis
Signing paperwork with a fountain paperwork. The image has added grain and styling.

Reducing the burden on medical signatories

The ABPI Code of Practice has always included strict requirements for the certification of promotional and some non-promotional activities and materials.

Sales & Marketing
Q4 results roundup 2019

Q4 results roundup 2019

With the full year results season drawing to a close, Richard Staines asks who the winners were and who has been left playing catch-up.

Views & Analysis
Lets talk about drugs

Let’s talk about drugs

Paul Tunnah asks if we need to rethink pharma's strict marketing regulations and have a discussion on how best to communicate with patients