Sales & Marketing Views & Analysis | pharmaphorum

Thursday 16 July 2026

Views & Analysis

Sales & Marketing

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Lundbeck’s digital strategy and how they manage global and l...

Like all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels.

Views & Analysis

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Humanising healthcare through technology

An early exposure to computer science by way of the Commodore 64, combined with subsequent medical studies, set Roberto Ascione on the path to combining healthcare and software.

Views & Analysis

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Comms from the ground up

David Hunt’s career has taken him from painting Havas Lynx Group’s offices to running the agency, and now to LA to head up the West Coast for Havas Health & You.

Views & Analysis

A-pharma-guide-to-digital-health,-multichannel-and-digital-transformation

A pharma guide to digital health, multichannel and digital t...

Paul Tunnah runs through the six key aspects of digital health and how businesses can harness them.

Views & Analysis

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Exceptional leadership for an exceptional industry

Professor Brian D Smith dives into findings from his research to see what makes a good pharma leader

Views & Analysis

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How new technologies are creating new markets

Sarah Rickwood looks at why the next frontier for pharmaceutical innovation may not be a pharmaceutical at all, and how this will affect launch