Sales & Marketing Views & Analysis | pharmaphorum

Wednesday 1 April 2026

Views & Analysis

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Sales & Marketing

Physicians walking and using tablet devices

Sponsored

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

Sales & Marketing

pharmaphorum podcast Episode 212, Bayer and Veeva

Collaborating on a connected platform journey, with Alexande...

pharmaphorum speaks with Bayer's Alexander Alex and Veeva's Florian Schnappauf about Bayer's recent migration to the connected Vault CRM platform.

Sales & Marketing

social media marketing on a smartphone

Healthcare marketing needs a refresh: AI, real-time pipeline...

Brands tend to suffer from old-fashioned workflows and struggle to keep up with innovative methods of marketing and advertising: it's time to refresh.

Sales & Marketing

Healthcare business strategy

Sponsored

Beyond the launch date: Why pharma must rethink readiness fo...

Explore why pharma companies must rethink their NHS strategies post-launch, with tools like IQVIA'S Market Access Launch Pad.

Sales & Marketing

traditional television

What can FDA really do about DTC pharma advertising?

What legal hurdles does the FDA face in changing the rules for broadcast advertising? And what should the industry be doing to prepare for changes?

Sales & Marketing

four hands hold pieces of a puzzle

People, leadership, and change efforts: A Q&A with Mark Gree...

A new Q&A seeks to provide insights on how to build change programmes that actually work – from clinical teams to board level.