Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

The rise of NP/PA influence: Why and how pharma marketing st...

The rise of NP/PA influence is not a passing trend; it is a structural realignment of US healthcare. These clinicians are the connective tissue.

Sales & Marketing

The AI imperative: Establishing the standard for modern clin...

The findings from the Medidata-commissioned survey confirm that AI implementation in clinical trials has moved firmly beyond theoretical discussion.

Sales & Marketing

omnichannel marketing concept, puzzle pieces

Omnichannel didn’t fail biopharma. Our metrics did.

Omnichannel didn’t fail pharma. Our metrics did. In 2026, fixing that won’t be optional.

Sales & Marketing

Bridging science and strategy: Medical Affairs at the heart ...

In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.

Sales & Marketing

12 Questions with Jim Sage

Jim Sage is a seasoned global pharmaceutical executive with extensive marketing, commercial, and leadership experience across major therapeutic areas.

Sales & Marketing