Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

In Philadelphia last month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.

Sales & Marketing

What leading companies are building now is fundamentally different: decision systems.

Sales & Marketing

Most market researchers already know the standard rules: keep surveys concise, write clear questions, and reduce unnecessary respondent burden.

Sales & Marketing

February was a light month for agency and consultancy news, but a few interesting changes came through.

Sales & Marketing

Demyelinating diseases, including multiple sclerosis (MS) and Charcot-Marie-Tooth (CMT) disease, present a substantial and escalating burden.

Sales & Marketing

Execution drift occurs when strategy, targeting, metrics, incentives, and behaviour gradually stop reinforcing one another.