Sales & Marketing Views & Analysis

Views & Analysis

Podcasts

AstraZeneca on diversity: the pharmaphorum podcast

The theme for episode 28 of the pharmaphorum podcast is diversity and inclusion in pharma, ably addressed by AstraZeneca’s Rebekah Martin.

Views & Analysis

COVID drives a customer experience shift in life sciences CR...

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, acc

White Papers

Plugging modular content into pharma’s omnichannel strategie...

86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a greater volume of content now, compared to six months ago. Yet while many pharma companies

White Papers

Pharma digital transformation enhanced customer data expected to play a pivotal role

Pharma digital transformation: customer data expected to pla...

A new survey highlights the importance of customer reference data to digital transformation and analyses ways pharma companies can improve the quality of their datasets.

Views & Analysis

GSK Neale Belson on building trust with employees and society

GSK’s Neale Belson on building trust with employees and soci...

Pharma’s reputation is currently riding high as the industry comes together to tackle COVID-19, but GSK’s UK general manager Neale Belson says there is always more companies can do to build

Views & Analysis