Views & Analysis

Sales & Marketing
shapes pricing and access

How transparent is the VPAS?

The UK’s VPAS – a deal that began on 1st January 2019 and which is due to end on 31st December 2023 – is worth around £7 billion.

Sales & Marketing
12 Questions with Graham Belgrave
Sponsored

12 Questions with Graham Belgrave

Graham Belgrave is Senior Vice President, Head of Global Medical and Regulatory Affairs and Managing Director Europe at Advanced Clinical. He has over 39 years of experience successf

Sales & Marketing
Eight components

Eight components of effective brand planning tools

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning platform technology must have to help brand teams optimise their strategies. 

Sales & Marketing
Coaching Never Sleeps
Sponsored

Coaching Never Sleeps

Coaching has developed into one of the most powerful tools in a fast-changing pharmaceutical sector.