Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

12 Questions with Caroline Phillips

Caroline Phillips is the Vice President of Medical Affairs at Medscape, with over 25 years of experience in the pharmaceutical industry.

Sales & Marketing

Upscaling your brand strategy: New ways of planning

Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues once plans cascaded

Sales & Marketing

Address the impact of trending health information with conve...

When health solutions become suddenly and overwhelmingly popular, there is increased demand on communication channels that impact customer experience and solution access.

Sales & Marketing

The B2C prescription: Marketing lessons for B2B pharma compa...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry.

Sales & Marketing

Launch Excellence: Moments of Truth

The launch environment for pharmaceutical industry products is evolving at pace with new scientific discoveries and shifting engagement patterns, creating challenges and opportunities.

Sales & Marketing