Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

People, leadership, and change efforts: A Q&A with Mark Gree...

A new Q&A seeks to provide insights on how to build change programmes that actually work – from clinical teams to board level.

Sales & Marketing

Solution Spotlight: IQVIA Market Access Launch Pad

IQVIA Market Access Launch Pad is a dynamic and comprehensive suite of tools designed to support pharmaceutical companies in their product launch readiness.

Sales & Marketing

Frontiers Health limited series episode 3: Steve Seuntjens

FH25: Individual centric investing with Steve Seuntjens

In a new FH25 podcast episode, Deep Dive editor Eloise McLennan speaks with Steve Seuntjens, Partner at PHS Capital.

Sales & Marketing

pharmaphorum podcast Episode 204a - Brian Coane, Leith

Pharma and health advertising: Brian Coane on the necessity ...

Brian Coane, health partner at Leith, talks sensitivity, maximum impact, and overcoming the fear of getting humour in pharma advertising wrong.

Sales & Marketing

The patient recruitment myth: Why finding participants isn’t...

By treating recruitment as a structured funnel, researchers can optimise each step to minimise participant dropout.

Sales & Marketing

5 Things to watch at Fierce Pharma Week 2025: What every pha...

Fierce Pharma Week 2025, 8th to 11th September 2025 in Philadelphia marks a historic shift in pharmaceutical industry events.

People, leadership, and change efforts: A Q&A with Mark Gree...

Solution Spotlight: IQVIA Market Access Launch Pad

FH25: Individual centric investing with Steve Seuntjens

Pharma and health advertising: Brian Coane on the necessity ...

The patient recruitment myth: Why finding participants isn’t...

5 Things to watch at Fierce Pharma Week 2025: What every pha...

Enhertu OK ends 10-year EU gap in frontline breast cancer

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

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