Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Key factors in Switzerland’s success that could make other European life sciences hubs more attractive to investors.

Sales & Marketing

The pharmaceutical services sector saw a flurry of new executive hires last month, spanning agencies, consultancies, investment firms & a few others.

Sales & Marketing

The FDA has signalled increased scrutiny of D2C pharma advertising. So why is pharma stepping up its advertising at Super Bowl LX?

Sales & Marketing

Nicole Raleigh speaks with Lisa Sims, executive director of learning strategy & operations at Novartis, about personalising learning at scale.

Sales & Marketing

Interactive CTV and cross-screen creative formats make it possible to embed educational elements directly into the advertising experience.

Sales & Marketing

Paid media helps to extend content and messaging and reach HCPs where they are already active.