Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Solution Spotlight: Accelerator Drug Development

Thermo Fisher Scientific’s Accelerator Drug Development is a suite of integrated services combining CDMO and CRO to streamline drug development.

Sales & Marketing

Adjusting pharma marketing in the rise of community pharmaci...

Community pharmacies are accessible, trusted, and clinically capable care providers that are increasingly more influential in the patient journey.

Sales & Marketing

Changing Faces – Pharma and biotech hires – August and Septe...

It’s been a busy couple of months in the world of pharma hires as Merck KGaA and GSK both made some big changes at the top.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

Sales & Marketing

pharmaphorum podcast Episode 212, Bayer and Veeva

Collaborating on a connected platform journey, with Alexande...

pharmaphorum speaks with Bayer's Alexander Alex and Veeva's Florian Schnappauf about Bayer's recent migration to the connected Vault CRM platform.

Sales & Marketing

Healthcare marketing needs a refresh: AI, real-time pipeline...

Brands tend to suffer from old-fashioned workflows and struggle to keep up with innovative methods of marketing and advertising: it's time to refresh.

Solution Spotlight: Accelerator Drug Development

Adjusting pharma marketing in the rise of community pharmaci...

Changing Faces – Pharma and biotech hires – August and Septe...

How to meet your physicians where they are online

Collaborating on a connected platform journey, with Alexande...

Healthcare marketing needs a refresh: AI, real-time pipeline...

ASCO 2026: All about DNA damage response, with Luke Piggot

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

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