Boehringer Ingelheim has announced an increase in sales for full year 2018, but a slight decline in profits, as price competition began to affect its biggest selling drug Spiriva.<
Lucid Group has appointed Frances O’Connor as client partnership director at its strategic health communications and medical education firm Leading Edge.
The Healthcare Communications Association (HCA) has appointed Alice Choi, chief operating officer at McCann Health Medical Communications, as its new chairperson.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.