11/23/2017The evolution of pharma social media intelligenceIs your company a fully mature user of intelligence from social media, or is it still not tapping Share XThe evolution of pharma social media intelligencehttps://pharmaphorum.com/debates-insight-sales-marketing/evolution-pharma-social-media-intelligence/
Digital Debate: What happens when multichannel communications meet behavioural science?How can we create smarter, more effective communications for HCPs and patients? What can be done to challenge Share XDigital Debate: What happens when multichannel communications meet behavioural science?https://pharmaphorum.com/debates-insight-sales-marketing/unlearn-relearn-reimagine-multichannel-strategy-behavioural-science-perfect-partners-smarter-communications/
J&J tops the pharma market cap charts – but for how long?Data and analytics firm GlobalData has tracked the market cap and performance of the top 25 pharma companies Share XJ&J tops the pharma market cap charts – but for how long?https://pharmaphorum.com/views-and-analysis/jj-tops-pharma-market-cap-charts-long/
Top pharmaceutical companies in the world in 2017The rankings of the top pharmaceutical companies in the world in 2017 presented a mixed picture, with stability Share XTop pharmaceutical companies in the world in 2017https://pharmaphorum.com/views-and-analysis/top-pharmaceutical-companies-world-2017/
Pharma brand strategy: Transforming lives with rich insightThe mighty power of true insight lays in its ability to turn data into a brand strategy that Share XPharma brand strategy: Transforming lives with rich insighthttps://pharmaphorum.com/whitepapers/pharma-brand-strategy-transforming-lives-with-rich-insight/
Definitive Guide to Global Transparency Regulations for the Life Sciences In 2015, Zephyr Health released its first ‘Definitive Guide to Global Life Sciences Transparency Regulations’, outlining the Share XDefinitive Guide to Global Transparency Regulations for the Life Scienceshttps://pharmaphorum.com/whitepapers/transparency-regulations-life-sciences/
Seizing the potential of commercial outsourcing in the pharmaceutical sectorThe power and potential of outsourcing has long been recognised as a core enabler of business growth. Yet Share XSeizing the potential of commercial outsourcing in the pharmaceutical sectorhttps://pharmaphorum.com/whitepapers/seizing-potential-commercial-outsourcing-pharmaceutical-sector/
Planning, Executing, and Monitoring: The Three Pillars of an Effective Marketing CampaignNo longer are physicians the sole concern for the life sciences’ sales and marketing function. Today, as a Share XPlanning, Executing, and Monitoring: The Three Pillars of an Effective Marketing Campaignhttps://pharmaphorum.com/transversal-categories/sales-and-marketing/planning-executing-monitoring-three-pillars-effective-marketing-campaign/
Transforming compliance with technology The need for increased transparency is placing additional compliance pressure on the Life Sciences industry, especially on Share XTransforming compliance with technologyhttps://pharmaphorum.com/whitepapers/insightfully-compliant-how-technology-is-transforming-relationships-between-medical-affairs-and-healthcare-providers/
Understanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of bothIn today’s healthcare environment, where we see increasingly complex stakeholder needs and decreased direct access to HCPs and Share XUnderstanding what works: A case study measuring return on investment for digital versus physical marketing activities and the combination of bothhttps://pharmaphorum.com/whitepapers/understanding-what-works-a-case-study-measuring-return-on-investment-for-digital-versus-physical-marketing-activities-and-the-combination-of-both/
Optimising patient outcomes through physician educationPhysician education is undergoing a massive change as the volume of advances in therapies and practices increases and Share XOptimising patient outcomes through physician educationhttps://pharmaphorum.com/whitepapers/optimising-patient-outcomes-through-physician-education/
Is pharma brand marketing dead?This comprehensive supplement brings together a series of articles, insights and discussions produced by Kantar Health in order Share XIs pharma brand marketing dead?https://pharmaphorum.com/whitepapers/is-pharma-brand-marketing-dead/
