Informed patients: evolving healthcare, clinical trials and medical information Overview Patients are more informed than ever about their conditions and what is available for them to improve Share X Informed patients: evolving healthcare, clinical trials and medical information https://pharmaphorum.com/sales-marketing/informed-patients-evolving-healthcare-clinical-trials-and-medical-information/
The Science of Healthcare Congresses Overview Recent research clearly demonstrates that face-to-face meetings and events form a major part of continuing medical education Share X The Science of Healthcare Congresses https://pharmaphorum.com/sales-marketing/the-science-of-healthcare-congresses/
Sanofi ingredients spin-out EuroAPI rises on market debut Sanofi has completed the spin-out of its pharma ingredients business EuroAPI, with shares in the new company rising Share X Sanofi ingredients spin-out EuroAPI rises on market debut https://pharmaphorum.com/news/sanofi-ingredients-spin-out-euroapi-rises-on-market-debut/
Novartis planning thousands of job cuts, say reports Novartis has confirmed it is planning to reduce its headcount as part of a restructuring initiative announced last Share X Novartis planning thousands of job cuts, say reports https://pharmaphorum.com/news/novartis-planning-thousands-of-job-cuts-say-reports/
Utilising content metrics to improve digital engagement Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content Share X Utilising content metrics to improve digital engagement https://pharmaphorum.com/whitepapers/content-metrics-digital-engagement-veeva/
Servier reveal how they are using data to empower their field force The French independent pharmaceutical Servier is putting data at the foundation of its customer relationship management strategy. Sebastien Share X Servier reveal how they are using data to empower their field force https://pharmaphorum.com/sales-marketing/servier-reveal-how-they-are-using-data-to-empower-their-field-force/
Teva’s strategy for multichannel engagement Teva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment Share X Teva’s strategy for multichannel engagement https://pharmaphorum.com/sales-marketing/tevas-strategy-for-multichannel-engagement/
Lundbeck’s digital strategy and how they manage global and local content Like all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels. The Danish Share X Lundbeck’s digital strategy and how they manage global and local content https://pharmaphorum.com/sales-marketing/lundbecks-digital-strategy-and-how-they-manage-global-and-local-content/
How to optimise pharma’s digital HCP engagement Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if Share X How to optimise pharma’s digital HCP engagement https://pharmaphorum.com/debates-insight-sales-marketing/how-to-optimise-pharmas-digital-hcp-engagement/
A blueprint for healthcare: Brand strategy and planning When pharmaceutical and biotech companies are working on their brand strategy and conducting brand planning it is vital Share X A blueprint for healthcare: Brand strategy and planning https://pharmaphorum.com/sales-marketing/a-blueprint-for-healthcare-brand-strategy-and-planning/
Ensuring delivery of healthcare professional education Pharma companies always need to know they can get the right information to the right people at the Share X Ensuring delivery of healthcare professional education https://pharmaphorum.com/debates-insight-sales-marketing/ensuring-delivery-of-healthcare-professional-education/
Good data supports pharma sales reps to drive lead generation Allow pharma sales reps to focus on the job in hand by making sure they have access to Share X Good data supports pharma sales reps to drive lead generation https://pharmaphorum.com/sales-marketing/good-data-supports-pharma-sales-reps-to-drive-lead-generation/
