There are good reasons why patient centricity has become such a well-used term within the pharmaceutical industry. But, says Kantar Health’s Linda VerPlanck, the research approaches underpinning it must be able to deliver transformational insights that can, in turn, improve real-world outcomes.
Infirst Healthcare has today (27 April 2018) confirmed plans for a national TV campaign to support its new-generation, over-the-counter (OTC) ibuprofen, Flarin® 200mg soft capsules, following its U