Views & Analysis

Views & Analysis
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Words matter during a heart attack

Recent research suggests that the ways in which men and women describe heart attack symptoms differently can affect diagnosis in urgent situations.

Views & Analysis
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Deep Dive: Patient Engagement

Patient engagement has moved from a lofty goal to a tangible part of most pharma companies’ businesses – but there are still many untapped areas where the industry can harness this transfor

Views & Analysis
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Patient Insights: Colorectal Cancer

Event planner and colorectal cancer survivor Kim Hall-Jackson tells us how she hopes to improve rates of diagnosis, help people through their journeys and make the voices in the patient com