Views & Analysis

Views & Analysis
Jigsaw is a harmony among the group will not be impossible.

The rise and rise of patient centricity

George Underwood looks at the rapid growth of patient centricity over the last few years and considers what pharma’s next steps should be to enhance patient engagement.

Views & Analysis
Understanding muscular dystrophy

Understanding muscular dystrophy

Chris Anselmo, who has a rare form of muscular dystrophy, hopes to educate pharma on the patient journey and help new patients cope with a life-changing diagnosis.