KOL Management is a broad term that, in our minds, refers to the complete life cycle of identifying, mapping, segmenting, planning, engaging, and interacting with KOLs. From beginning to end.
Each of the above steps makes an important contribution to the overall KOL Management cycle. For example, the “segmenting” step allows us to characterise experts based on their scientific position, profile characteristics, collaboration preferences, mindset on key management issues, etc.
Using this you can then create collaborative KOL engagement plans that not only take into account your broader scientific communication objectives, but also the needs and requirements of the experts themselves. At the very least, different “segments” should be addressed with different strategies & tactics tailored to their particular characteristics.
The link below contains a few more words (nearly 2500!) addressing the nine key steps of the KOL management life cycle, together with 50 key questions which can serve as a driver to more effective KOL management.
In reality, KOL Management is a never-ending cycle — an ongoing process that requires constant fine-tuning and midcourse corrections to ensure you are working with the right people, in the right way, at the right time, through the right initiatives.
And a judicious focus on all the different steps above together with good planning can help you make KOL management decisions that rely less on faith and luck, and more on instinct and facts.
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