HCP

Sales & Marketing

Exploring the impact of patient flow forecasting on the pati...

The primary goal of healthcare providers and pharmaceutical companies is to improve patient outcomes. Accurate patient flow forecasting is critical in achieving this objective.

Patients

How can the value of patient engagement be quantified and me...

In a 2023 framework, the World Health Organization (WHO) defined meaningful engagement as the respectful, dignified, and equitable inclusion of individuals with lived experience, following

Market Access

Reaching the prescriber in 2023

For pharma brand teams tasked with achieving engagement with prescribers on in-market products, as well as new treatments in the pipeline, reaching the 2023 prescriber requires a new playbook.