Decoding physician prescribing behaviour: A data-driven journey
Identifying high-volume prescribers and engaging with key opinion leaders (KOLs) in a target therapeutic area can be a challenge.
In a new webinar, sponsored by PurpleLab, experts explore how PurpleLab's data solutions can help foster a deeper understanding of physician prescribing behaviour.
Join us on Tuesday 19th November at 11am EST / 5pm CET / 4pm GMT to learn how to gain a competitive edge by understanding physician prescribing behaviour in target markets.
The webinar will share how to identify and engage with KOLs who are already using or showing interest in similar drugs, as well as explore how PurpleLab's data can help analysis of provider prescribing activity, treatment patterns, and affiliations, so as to identify the most likely adopters of new therapies.
Learn how data-driven insights are used to identify high-performing physicians and tailor outreach strategies for increased referrals. Register now to understand how to maximise the impact of marketing efforts and accelerate product adoption.
About the panel
Ted Sweetser, VP of Advertising Partnerships and Strategy
Ted Sweetser is the Vice President of Advertising Partnerships and Strategy at PurpleLab, where he leads efforts in healthcare analytics and advertising solutions. With over three years at PurpleLab, he has held key roles, including VP of Advertising and Director of Sales Success, focusing on building partnerships, driving product-market fit, and integrating innovative solutions. Prior to PurpleLab, Sweetser worked at LiveRamp and Leverton.ai in customer success roles, developing data-driven solutions for clients. His career began at Madison Logic in B2B marketing and client relationship management, giving him a strong foundation in digital strategy and partnership growth.
Amy Crowe, VP of Go-To-Market Enablement
Amy Crowe is Vice President of Go-To-Market enablement and is responsible for the go-to-market commercialisation of PurpleLab's product suite, sales operations, and enablement. She has over a decade of experience in commercial strategy, product development, operations management, customer success, and in healthcare and life sciences. As the former Director of Operations at HealthVerity, Crowe led revamp of the data onboarding and pricing process and, as the Senior Director of Customer Success at Prognos Health, she led implementation of healthcare data analytic solutions to life sciences commercial and HEOR customers.
Matt Ryklin, Director of Solution Engineering
Matt Ryklin is the Director of Solutions Engineering at PurpleLab. He joined the team in 2021 and has helped to grow PurpleLab from under 15 to over 80 employees. He has experience in technology and analytics in both advertising and life sciences, synthesising that combined knowledge for effective outcomes in the space.
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