Healthware Group Acquires UK-Based SWM

SWM and Healthware Join Forces to Help Physicians Connect to Science & Learning

Salerno, Italy / London, UK | 20 April 2021 - Healthware Group, an integrated global digital health organization with a focus on strategic consulting, marketing communications, and healthcare innovation has announced its acquisition of London-based SWM (Streaming Well Motion), a creative motion lab and consultancy focused on virtual hybrid experiences, content development, and medical education. The acquisition is the culmination of years of successful collaboration between the two companies in providing global end-to-end solutions linking pharmaceutical and other life science industry companies with professional and consumer health audiences.

Through its scientific knowledge and compelling visual storytelling expertise, SWM delivers strategic consulting and tactical execution that enhance virtual customer experiences to ultimately improve patient outcomes. With virtual conferences now accounting for up to two-thirds of all meetings, and an estimated 70% of HCPs wanting to see virtual and hybrid in-person formats continue after the pandemic subsides, SWM’s talent for creative visualization, leveraging new technologies and its ability to analyze data for continuous improvement and insights has never been more relevant.

Francis Mahmud Namouk, Managing Director SWM, who will also assume the role of Global Head of Virtual Customer Experiences at Healthware Group said: “Joining the Healthware Group allows us to solidify our years-long working relationship and leverage the Group’s outstanding network and capabilities to better facilitate the exchange of scientific information around congresses and deliver relevance for daily clinical practice.”

Roberto Ascione, Healthware Group’s CEO & Founder said: “We are very excited about this acquisition, which further marks the commitment of Healthware in the next stage of evolution in learning science and advanced educational experiences. As the natural next step in a long and productive relationship, we look forward to serving new and existing clients in an expanded virtual capacity while remaining rooted in real-life human interactions.”

This addition to Healthware’s unique blend of services and expertise further strengthens its 25-year mission to guide the innovative transformation of life sciences, health technology, medical device, and insurance companies striving to improve patient outcomes and business results, as well as connecting start-ups with stakeholders.

[caption id="attachment_79560" align="aligncenter" width="1000"] SWM Founders: Genevieve Robson and Francis Mahmud Namouk[/caption]

About Healthware Group

Founded in Italy in 1997 by CEO and digital health pioneer Roberto Ascione, Healthware Group encompasses several vertical brands, including flagship full-service marketing and communications agency Healthware International, media consultancy Healthware Engage, innovation consultancy Healthware Labs, and virtual events specialist SWM.

Healthware Group is also the co-host of the global leading digital health conference Frontiers Health and operates Healthware Ventures, the corporate investment arm that supports digital health startups with a focus on digital therapeutics and telehealth. Together with its joint venture partner, Intouch Group, Healthware has a combined team of over 1,300 communicators, connectors, and builders of future health and 15 offices in Europe, the US, and Asia.

For more information, please visit healthwaregroup.com.

About SWM

Founded in London in 2010 by Francis Mahmud Namouk and Genevieve Robson, SWM (Streaming Well Motion) is a creative motion lab and consultancy that was created as a natural evolution of the health-focused video agency, Streaming Well, to meet the growing need for scientifically accurate and compelling video communications.

SWM provides strategic consulting and tactical execution around virtual and hybrid experiences, content development, and medical education for the life science industries. Through its scientific knowledge and visual storytelling expertise, SWM supports clients with digital transformation intended to ultimately improve patient outcomes.

For more information, please visit swm.agency