Interpublic launches IPG Health
Interpublic Group has announced FCB Health and McCann Health are joining up to form a new healthcare network - IPG Health.
In this new operating model, the agency brands will continue to go to market independently.
IPG Health will be led by CEO Dana Maiman who will partner with executive chairman John Cahill, and the IPG Health executive leadership team.
The healthcare marketing agencies will continue to partner with IPG’s global creative networks, as well as the broader portfolio of media and marketing services providers, using IPG’s open architecture model.
"COVID-19 created a reset for how all of us think about health," said John Cahill, executive chairman of IPG Health. "Healthcare marketers therefore need partners who can test and learn in order to deliver real-time communications that help improve the wellbeing of individuals.
"With the new IPG Health model, directed by a unified senior team, we can provide our clients with the world’s most comprehensive healthcare communications offering. Our colleagues will also benefit from enhanced proactive career management, and we can make a positive impact for people in all parts of the world."