BCW promotes Catherine Keddie and Tamsin Tierney

BCW (Burson Cohn & Wolfe) has bolstered its healthcare leadership team, promoting Catherine Keddie and Tamsin Tierney to new roles.

Keddie (pictured above left) becomes group managing director for healthcare and head of culture, UK at the healthcare communications agency, with responsibility for overseeing the continued growth of BCW’s UK Healthcare business.

She’s been with BCW for six years, having previously served as director, health at Edelman and in senior roles at Ketchum and Hill & Knowlton.

Her former role of managing director of BCW’s UK Healthcare practice will be filled by Tierney (pictured above right), who will report to Keddie and will sit on the agency’s UK board.

Tierney joined BCW as deputy managing director of the agency’s Healthcare business in 2017, prior to which she held senior med comms roles at Cohn & Wolfe, Tonic Life Communications and Just::Health PR.

BCW’s UK CEO Rebecca Grant said: “Our plan for BCW in London is to become a creative business for sustained growth and innovation, with a clear purpose of solving complex problems by moving people. This trajectory has been most exemplified by our healthcare practice over recent years under Catherine’s leadership so it’s no accident that she has taken on this cultural role that is so critical for our future success.

“Given her experience and contribution to the agency thus far, we’re confident that in her new role, Tamsin will further evolve and drive forward the success of our healthcare practice as we continue to meet the dynamic demands placed on our clients as we emerge from the pandemic.”