Healthcare

Sales & Marketing

The "Wicked" prescription: Humanising healthcare marketing

Wicked isn't just a beloved musical and blockbuster movie; it's a blueprint for impactful storytelling that resonates on a deeply human level.

Sales & Marketing

Importance of choosing the right POC marketing partners in h...

With the fast-paced tech transformation of the healthcare marketing industry taking place, making the right choices when selecting point of care (POC) marketing partners can make or break a

News

Starmer says no extra NHS funding without big reforms

UK Prime Minister Keir Starmer has promised the biggest 'reimagining' of the NHS in its history but stressed there would be no more funding without sweeping reforms.

News

Walmart retreats from healthcare, closing clinics across US

For the last few years, Walmart has been promising to disrupt the US healthcare sector with a national network of clinics providing low-cost care and telehealth services.

Patients

Employee experience and patient experience

Employee experience in healthcare: The importance of EX for ...

Miika Mäkitalo, CEO of HappyOrNot, sheds light on the crucial connection between patient experience (PX) and employee experience (EX), highlighting the indispensable role of healthcare staf

Sales & Marketing