An entirely new category of medicine is emerging, and a new wave of digital therapeutics start-ups is joining the effort to bring meaning and definition to this new industry.
How to deal with new and emerging technologies is an ongoing problem for healthcare stakeholders, who often struggle to keep up with the pace of change.
Pharmaceutical companies provide one of the, if not the, most important products to HCPs - the medical advances that make a huge difference to patient outcomes. But bringing new me
The need for pharmaceutical companies to meet or, ideally exceed, the expectations their customers have of them is not new to the industry. Yet new research indicates that many in
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
