How to deal with new and emerging technologies is an ongoing problem for healthcare stakeholders, who often struggle to keep up with the pace of change.
Pharmaceutical companies provide one of the, if not the, most important products to HCPs - the medical advances that make a huge difference to patient outcomes. But bringing new me
The need for pharmaceutical companies to meet or, ideally exceed, the expectations their customers have of them is not new to the industry. Yet new research indicates that many in
We speak to Camille Diges, global director of life sciences at Unisys, who says that pharma needs to walk the walk with data and embrace its benefits if it truly wants a new golden age
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.