Views & Analysis Leveraging the FAIR principles of data in pharma The new FAIR guidelines aim to help pharma realise the full potential of data.
Views & Analysis What HCPs think about online consultation New research suggests that HCPs are in favour of video consultations, but GPs are cautious.
Digital The digital future: Sanofi’s Marc Schwartz In this series we speak to pharma leaders to get their views on the biggest trends in digital pharma.
Digital Combating chronic diseases through technology and collaborat... By 2050, 2.1bn people globally will be aged 60 or over.
Views & Analysis Adapting pharma marketing for the evolving consumer journey The pharma customer journey is changing with every “like”, share, review, post and measurable action.
R&D The long-delayed promise of the microbiome, with Sam Possemi... Sam Possemiers, CEO of MRM Health, believes that the microbiome space is finally coming into maturity.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
