Views & Analysis

Views & Analysis
Peter Barschdorff

Harnessing data and insights for success

Ahead of the eyeforpharma Awards shortlist announcement this week, we spoke to judge and commercial insights executive Peter Barschdorff about how data and insights are changing pharma

Digital
Jennifer Turgiss

Making behaviour change stick

Behaviour change is set to become a key skill for pharma companies in the very near future – an essential beyond-the-pill strategy, often delivered via digital tech, that can help keep peop

Views & Analysis
Digital therapies and the future of health

Digital therapies and the future of health

The health sector is going through rapid and radical transformation and new technologies are redesigning the way healthcare is delivered, and even conceived of, thanks to the emergence of d

Views & Analysis
AI in the Gartner Hype Cycle

AI in the Gartner Hype Cycle

When you're surrounded by media coverage about new technology, it can be difficult to discern what really matters.