Views & Analysis

Views & Analysis
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The steps for successful AI

We speak to machine learning expert Loubna Bouarfa about getting life sciences to embrace AI and what makes for a successful use of the technology.

Views & Analysis
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Bringing performance marketing into pharma

Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu