Views & Analysis

Views & Analysis
Which-big-pharma-firms-are-best-at-digital

Which big pharma firms are best at digital?

New research by The Worldcom Public Relations Group has ranked pharmaceutical companies according to their usage of digital channels – with Bayer, Pfizer and Boehringer Ingelheim coming out

Views & Analysis
How-to-make-digital-adoption-a-smooth-journey

How to make digital adoption a smooth journey

Four big pharma experts explain the challenges companies face in adopting digital tech and what trends are likely to drive digital commercial strategies in the next few years.