Digital Health Views & Analysis

Views & Analysis

Digital

Unlocking AI's potential: Transforming healthcare commercial...

As the race to deliver personalised engagement at scale gains pace, artificial intelligence (AI) has become a critical differentiator for pharma companies.

Digital

In conversation at Veeva Summit: Jonathan Crowther, Pfizer

At the Veeva Commercial Summit in Madrid at the end of 2024, pharmaphorum web editor Nicole Raleigh sat down with Pfizer’s head of predictive analytics, Jonathan Crowther, to discuss the ro

Digital

Life Sciences Industry Report 2025 pt3 cover

Life Sciences Industry Report – Part 3

Artificial intelligence (AI) has long promised to transform the life sciences, but today, we stand at a critical juncture where this potential is rapidly becoming a reality.

Digital

embracing AI illustration of man on hand

Biopharma’s AI rally: Readiness not hype in 2025

The drumbeat of AI advancements over the last year has left us all breathless, wondering which benchmark will be broken next and which new problems we can solve in biology.

Digital

Bridging the digital divide: Empowering healthcare through i...

Transitioning from my role as a pharmacist to becoming a project manager in healthcare technology was not just a professional milestone, but a deeply transformative journey.

Digital