Veeva Commercial Summit: On AI, content, and MLR Review with Emma Hyland

Digital

At Veeva Commercial Summit 2025 in Madrid, web editor Nicole Raleigh sat down with Emma Hyland – Vice President, Commercial Content Strategy, Europe, at Veeva Systems – for a conversation on how AI is starting to transform content in life sciences, particularly within the MLR Review process.

Hyland discusses how industry is currently adapting to AI, including why some pilots in this regard have before failed.

Hyland also describes where the next wave of innovation in terms of AI utilisation in life sciences is heading, and explores some of the key insights shared at this year’s Commercial Summit.

Nicole Raleigh

19 November, 2025

MLR

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