Pushing the right buttons for transformative digital health

Digital health and technologies offer a wealth of opportunities, but digital needs to become part of a company’s DNA to achieve transformation. Rodamni Peppa, Boston Scientific’s vice-president for business strategy & commercial excellence for Europe, the Middle East and Africa, gives insight into a four-year digital journey with Dr Paul Tunnah at the 2021 Frontiers Health conference in Milan. Digital transformation has long been heralded the future of health. Supercharged by COVID-19 necessity, it has become the buzz phrase that slots swiftly into any debate about the future of pharma and healthcare. Although it features in every forward-thinking analysis and wish list, it is rare to get an insight into what that means across a company, from factory or laboratory floor to boardroom and how a company’s mechanics – often established over decades of practice – can be re-tuned for a digital age. The internal overhaul is often the missing piece in digital calibration. Boston Scientific’s vice-president for business strategy & commercial excellence for Europe, the Middle East and Africa Rodamni Peppa reveals that it is not as simple as flicking a switch to light up performance. Instead, it takes strategic thinking, practical assessments, meticulous planning, engagement and hard work across a range of metrics. “My job in the last four or five years has focused dramatically on digital; how do we bring the right messages to the right customers at the right time, and there was no better tool than digital to bring that forward,” says Peppa.   • Read the full article in pharmaphorum's Deep Dive digital magazine