Pfizer has appointed a chief digital officer because of the growing importance of digital technology in its R&D and business process, as part of a boardroom shake-up.
An app based around artificial intelligence (AI) aims to help patients in countries with developing healthcare systems understand their symptoms and find appropriate treatment.
Pfizer has appointed a chief digital officer because of the growing importance of digital technology in R&D and business process, as part of a boardroom shake-up.
A new study has found that physicians around the world are increasingly using doctors-only, peer-to-peer crowdsourcing to get help with diagnosing patients.
Digital technology could play a major role in creating a system that reimburses medicines based on their efficacy in Spain, according to the country’s pharma trade body.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.