In this issue of Deep Dive, AXON’s Silvia De Carvalho details how generative AI is ushering in a new era of expedited, data-driven clinical research, experts from Research Partnership discu
In the world of healthcare innovation, it’s easy to lose sight of healthcare’s end user – the patient – and to find yourself designing solutions that don’t truly align with their problems.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.