Top 5 Takeaways from Frontiers Health 2023
On 8th November, Healthware Group and EVERSANA invited some of the biggest names in health innovation to the heart of Rome, Italy, for Frontiers Health 2023.
The event was an opportunity for experts, investors, patients, and other stakeholders from across the industry to come together and explore ongoing challenges, strategic trends, and scalable solutions likely to impact healthcare.
In an upcoming booklet, pharmaphorum and Healthware explore 20 of the biggest trends and learnings from this year’s event. Below is a sneak peek at five of these key takeaways.
Self-care is healthcare
Patients are increasingly looking to manage their own healthcare using evidence-based interventions and tools. Lucas Scherdel, global vice president of external innovation and partnering for Bayer Consumer Health, illustrated this growing appetite for healthcare information and highlighted that Google receives approximately 200 billion health-related searches each year.
“Self-care is not just about bubble baths and looking after yourself. It is one of the biggest socio-economic opportunities that we have in this century and one of the greatest opportunities to impact patients in their care continuum and change the way that we approach healthcare innovation in the 21st century,” he said.
• Read the full article in pharmaphorum's Deep Dive digital magazine
