Image pharmaphorum Editor Patients Leveraging real-world data to meet payers’ needs Payers are becoming savvier in accepting real-world data. Patients Time to take patient engagement to the next level Patient engagement in pharma is evolving, with some companies doing it better than others. Patients Patients want to be heard. Is pharma listening? A common theme heard from the advocacy groups AXON works with is “Nothing for us without us,” says Natalie Turner, director at AXON, a global healthcare communications agency. Patients Health literacy for the intellectually disabled: is pharma d... What is health literacy and why is it important? Load more results
Patients Leveraging real-world data to meet payers’ needs Payers are becoming savvier in accepting real-world data.
Patients Time to take patient engagement to the next level Patient engagement in pharma is evolving, with some companies doing it better than others.
Patients Patients want to be heard. Is pharma listening? A common theme heard from the advocacy groups AXON works with is “Nothing for us without us,” says Natalie Turner, director at AXON, a global healthcare communications agency.
Patients Health literacy for the intellectually disabled: is pharma d... What is health literacy and why is it important?
Sales & Marketing Biotech is back, with Craig Ackerman In Philadelphia this month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
