This article is the first in a series of three from Osprey Health Consulting that address the contemporary challenges facing strategic brand planners dealing with increasingly complex and uncertain
A House of Commons committee questioned a humanoid robot, Pepper, to see how artificial intelligence (AI) and robotics can be used to help care for older people.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.