Navigating the barriers to successful market access

Ensuring successful market access today is a complex process, with many facets and stakeholders. Rebecca Galbraith and Gavin Jones of QuintilesIMS guide you through the steps required in their feature article in Deep Dive: Market Access II.

 
Rebecca Galbraith & Gavin Jones

Points covered in the article include:

  • The process of understanding begins with insight collection and analysis alongside comprehensive engagement with a range of relevant stakeholders.
  • Different stakeholder groups have varied and complex needs, and it is important to work in partnership with each group to understand its individual requirements.
  • The successful route to market access requires thoughtful and evidence-based identification of potential barriers, and an awareness that they are not always the ones expected.

Read the full article here.
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