Digital Pharma dips toe into tech adoption, but is it deep enough? Ben Hargreaves looks at the uptake of enabling technology by the pharma industry.
Sales & Marketing Sponsored Start-ups and tech giants are the future of pharma marketing We are living in a revolutionary time of scientific change and innovation in pharma marketing – and the opportunities are tremendous.
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.