Search engines are now arguably the dominant way that both patients and HCPs alike access medical information – so it’s important for pharma to understand exactly what they are searching fo
Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu
It’s 2024, and in most clinical trials, data is still being moved from the EHR to the EDC manually – with employees reading data from one screen and typing it onto another.